Have a look below at some very poorly placed adverts. What were the media buyers thinking? Maybe they are not able to control what goes up next to their chosen spots, but some of them sure are strange.
This first one shows a lovely white pair of cotton panties being advertised on the side of a bus, that has driven through a puddle and splashed muddy water all over the aforementioned panties. Nice…. not!
We follow that advertising disaster with this poorly selected contextual online advertisement that sees a news story about child abuse next to an advert featuring the picture of a schoolgirl and the slogan “Remember your very first girlfriend?”.
That epic ad fail is followed by this the also inept positioning of a cancer charity billboard featuring above a huge cigarette advertisement. What were they thinking?
And the fails just keep on failing… Next up a McDonalds special bulk offer next to a child obesity advert. I’m sure neither organisation is lovin’ that positioning.
And finally we have a slightly more techie joke as a Yahoo! ad gets placed next to a sign with 404 on it. A 404 error is an error code that means that what you are looking for cannot be found (HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested).
Whilst these ad placements are funny and sometimes very ironic, there is also the possibility to upset people in this politically correct age we live in. I am surprised I have not heard more stories of media sellers being sued for the spots they give. Anyway, I hope you enjoyed them.
Dan the man.